News
NEWS
21
2023
-
08
Competition for market share in the industry
Author:
Quartz watch industry market share competition is fierce, enterprises need to continuously improve their competitiveness, through technological innovation, product upgrading, brand building, channel expansion and other ways to seize market share, improve market competitiveness.
Quartz watch industry market share competition, mainly in the following aspects:
- Competition between international brands and local brands: International brands dominate the quartz watch industry, while local brands are on the rise. International brands have an advantage in the competition for market share by virtue of their brand awareness, technical strength and financial advantages, while local brands continue to seize market share through price advantages, channel advantages and localization advantages.
- High-end market and low-end market competition: quartz watch industry market is divided into high-end market and low-end market. Consumers in the high-end market have higher requirements for brand, quality and design, and the market share is mainly occupied by international brands. Consumers in the low-end market have higher requirements for price, function and practicality, and the market share is mainly occupied by local brands.
- Competition between online and offline channels: With the development of e-commerce, online channels are becoming more and more important in the quartz watch industry. Online channels have the advantages of price, convenience and diversity, and are deeply loved by young consumers. Offline channels have the advantages of experience, service quality and after-sales guarantee, and are still one of the main channels for consumers to buy quartz watches.
- Competition of new technologies and new products: With the continuous innovation and development of the quartz watch industry, the introduction of new technologies and new products has become an important means of market share competition. Companies continue to introduce new technologies and new products to attract consumer attention and purchase, and increase market share.
In general, the market share of the quartz watch industry is fiercely contested, and companies need to continuously improve their competitiveness, through technological innovation, product upgrades, brand building, channel expansion, etc., to seize market share and improve market competitiveness.
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